An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine--even an entirely new economic system. Amanda Pekoe loved Broadway theater as a young girl, and pursued acting through high school and college. But after doing a little bit of everything—directing, performing, producing, interning , and teaching theatre—she found it was business and marketing that she wanted to pursue. So in she started The Pekoe Group, where she manages the marketing of shows, from commercials to fliers. Here, she talks about the long path she took to start her own company. This interview is part of a series of videos about the paths that innovators took to get where they are today. Read more about Innovation Agents.
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She first encountered him in when they were both acting students at Brooklyn College and his long brown hair reached the collar of his motorcycle jacket. She did not see him again until the next semester when he gave a speech about creating a student theater organization. This time, his hair was shorter, and he wore a stylish white T-shirt and black slacks. She could not believe it was the same young man. Pekoe, now
The Pekoe Group recently celebrated its eighth anniversary. How are you feeling about year eight? Please tell me how the Tonys impact your business. I love when shows and artists are recognized for their tremendous work and talent. This year is particularly exciting because there are so many new musicals and different points of view being expressed in the writing on stage. It was at the Beacon Theatre last year. It must be nice that it has returned to its roots. He is not only an award-winning actor, but has proven to be a song and dance man many times over. It is surprising that this is his first time hosting. I love him in House of Cards!